- Brand identity is a collection of visual elements that makes your business unique and different from other businesses.
- This is the definitive guide to creating a unique and memorable brand identity in 2021.
Brand identity consists of various visual elements, including:
- logo or wordmark
- different logo variations
- key brand colors and color palette
- typefaces
- typographic treatments
- a consistent style for images and content
- brand style guide
- your visual identity on social media
1 . Brand identity is how you want your customers and prospective customers to perceive your brand or your product or service.
2. The goal of consistent brand identity design is to tell your company’s story in a way that creates brand loyalty, brand awareness, and excitement.
3. Strong brand identity is vital for companies of all sizes.
For example –
- When you hear the brand name Apple, you probably picture its well-known and iconic logo.
- Apple is one of the world’s most successful and most valuable brands. It consistently appears in surveys of the most influential and valuable brands in the world.
- Apple’s brand identity starts with its business name and logo but extends far beyond the name and logo.
- The logo is iconic but very simple. While it’s changed over the years, it’s instantly recognizable around the world
Here are six things you should consider as part of your branding process when choosing the brand elements for your business or organization to create a brand identity:
Memorability – The brand identity elements you choose should be memorable and attract attention to help customers remember and recognize them.
Meaningfulness – It’s important that the elements you choose meaningfully communicate your brand identity.
Likability – Do customers find the brand identity element appealing? Is it likable, pleasing, and fun? You want elements that leave a positive impression.
Transferability – Does the element work across all market segments and mediums (business cards, social media graphics, website, etc.)? Does it translate well across geographic boundaries and languages?
Adaptability – Adaptability is all about flexibility and longevity. Always be willing to change things up when necessary.
Protectability – No matter what you choose, if you can’t protect it legally and competitively, you’re in trouble before you’ve started.
Here’s an article to know about brand identity and how to go about researching for your brand: https://www.crowdspring.com/blog/brand-identity/
If you are a business owner and looking to scale your business but you’re also a curious cat who has a lot of doubts/questions that need to be answered, we hear you and invite you to our QnA panel where you can get 3 questions of your choice answered for free by industry experts, here’s a link that’ll take you there:https://sncoglobal.com/#q&a
