CFO & HOD’s

How Starbucks uses pricing strategy for profit maximization 1. Starbucks raised their beverage prices by an average of 1% across the U.S, a move that represented the company’s first significant price increase in 18 months. 2. Starbucks claims the price increase is due to rising labor and non-coffee commodity costs, but with the significantly lower […]

High Margin/Low Volume vs High Volume/Low Margin 1. Today’s business environment offers us rapid technological evolution, an ever-changing retail landscape as well as amorphous customer trends. 2. Some companies have become infamous for their fast sale cycles and large customer attrition. 3. At such a point, how to make profits from a low margin/high volume