Business Strategy

Own a word in the consumer’s mind: If you establish one benefit in the consumer’s mind, the consumer may attribute other positives as well to your product. FedEx means “overnight delivery.” Only one company can own a word, and it is tough to change it once it’s established. Positioning begins with the product’s name: The name […]

The electric vehicle (EV) market in India is expected to hit over 63 lakh unit mark per annum by 2027, according to a report by India Energy Storage Alliance (IESA). The biggest cost factor in an EV is the lithium Iron Battery ( ~ 40%). In the last 5 years alone the cost of the

Cross-promotion is the practice of building strategic partnerships with other brands to increase awareness and drive sales while reducing advertising costs. This strategy helps you link arms with other businesses and ”cross-promote” each other’s products and services. By partnering with other brands, you can widely reduce marketing costs and improve your strategy. The right cross-promotion

All of us want to maximize success for ourselves in life. Sometimes, it’s essential for us to know what not to do and use the method of elimination for growth. If your business is not growing, there are probably things that you can do to change it and get your company moving in the right