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Cross-Promotion Strategies For Business

Cross-Promotion Strategies For Business

Cross-promotion is the practice of building strategic partnerships with other brands to increase awareness and drive sales while reducing advertising costs. This strategy helps you link arms with other businesses and ”cross-promote” each other’s products and services. By partnering with other brands, you can widely reduce marketing costs and improve your strategy. The right cross-promotion

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5 ways to grow your business during challenging times

5 ways to grow your business during challenging times

As we adjust to the current business environment and define a new normal for our personal and professional lives, navigating the current landscape takes focus and optimism. A company’s path to a successful future is empowered by an optimistic attitude and an ability to articulate what makes a company unique. There are 5 things that

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Lessons Learned from Business Failures

Lessons Learned from Business Failures

1. Business failure is a fear of every business owner. Failures can be because of deviation, uncertainty, experimental behavior, burnouts, etc 2. This article summarises the causes of business failure, low sales, and also how business failure can bring success. Here’s a link to the article to know more:https://www.allbusiness.com/lessons-learned-business-failures-14953-1.html

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How to develop your company’s second line of leadership

Build Complementary (different skill sets) team but who share the same vision   Delegate Effectively   Define roles – everyone know his own personal Trait – where buck get stuck Define KRA & KPI – weekly review meeting – Measure it – recognize those achievements  Identify current skills of person & which skill to develop  Train them

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How to Improve Scalability in Cost Structure

1. Why scalability in cost structure is an essential ingredient to business success, especially in today’s digital era. 2. Investor are eager to see Scalable companies but can also cut back in a downturn when needed 3. The cost structure is all about defining cost for activities like R&D, S&D, G&A 4. Scalable growth means

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