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3 Important Question to Ask for Developing a Business Plan

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3 Important Question to Ask for Developing a Business Plan

1. What is your company’s vs competition Strength? Distribution network (Frito-Lay) New Product Development and Introduction (3M) Advertising (Absolut vodka) Minimum production Cycle time 2. Your position in the marketplace? Market Size and Relative Market Share Financial Position Historical Performance and Reputation 3. What are our resources versus those of the competition? People Technology, Research […]

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Ten rules for positioning to make a product or service stand above the competition.

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Ten rules for positioning to make a product or service stand above the competition.

Own a word in the consumer’s mind: If you establish one benefit in the consumer’s mind, the consumer may attribute other positives as well to your product. FedEx means “overnight delivery.” Only one company can own a word, and it is tough to change it once it’s established. Positioning begins with the product’s name: The name

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Languages of failure of an Organisation and an Entrepreneur

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Languages of failure of an Organisation and an Entrepreneur

Fundamentally there are 5 languages of failure that an entrepreneur needs to be careful about: Blame: Blame is when you feel the problem is someone else and not you. Guilt: Guilt is when you feel the problem is you and not anything else or anybody else Helplessness: Helplessness is when you feel nothing can change,

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Theory Of Constraints

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Theory Of Constraints

The Theory of Constraints is a methodology for identifying the most important limiting factor (i.e. constraint) that stands in the way of achieving a goal and then systematically improving that constraint until it is no longer the limiting factor. A successful Theory of Constraints implementation will have the following benefits: Increased profit (the primary goal

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